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Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-expert-systems-in-marketing
Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition