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The use of expert systems in marketing

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John Davis

Abstract:

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an organisation to follow the paths by which the more expert practitioners in a field explore their problems and reach decisions.

John Davis

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Research Papers

Expert systems in strategic marketing planning

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

 

June 15, 1987

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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning


Research Papers

Artificial intelligence and expert systems

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Juergen Schwoerer, Jean-Paul Frappa

 

June 15, 1986

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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems


Research Papers

Marketing management support systems

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Berend Wierenga, Gerrit H. van Bruggen

 

June 15, 1993

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Citation

Wierenga and van Bruggen (1993a, June 15). Marketing management support systems. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/marketing-management-support-systems


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Citation

Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/marketing-management-support-systems