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The use of expert systems in marketing

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John Davis

Abstract:

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an organisation to follow the paths by which the more expert practitioners in a field explore their problems and reach decisions.

John Davis

Author

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Citation

Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/the-use-of-expert-systems-in-marketing