Abstract:
Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an organisation to follow the paths by which the more expert practitioners in a field explore their problems and reach decisions.
This could also be of interest:
Research Papers
Expert systems in strategic marketing planning
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
 
June 15, 1987
Research Papers
Artificial intelligence and expert systems
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
 
June 15, 1986
Research Papers
Marketing management support systems
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Berend Wierenga, Gerrit H. van Bruggen
 
June 15, 1993
