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Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
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Citation

Graves, R. (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/market-research-9380