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Market research: Connecting data and driving lifetime value

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Robert Graves

Abstract:

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

Robert Graves

Author

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Research Papers

Market research: Connecting data and driving lifetime value

Catalogue: Congress 2018

Authors: Jon Derome, Megan Lau, Robert Graves

 

September 23, 2018

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Citation

Derome, Lau and Graves (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/market-research-9381


Research Papers

The lifetime value concept

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Janny C. Hoekstra, Eelko K. R. E. Huizingh

 

November 1, 1996

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Citation

Hoekstra and Huizingh (1996a, November 01). The lifetime value concept . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-lifetime-value-concept-


Research Papers

Data gumbo

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Joseph D. Blechman

 

June 15, 2016

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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/data-gumbo-8707


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Graves, R. (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/data-gumbo-8707