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Buswell, D. (1994a, June 15). Is market research a waste of time?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/is-market-research-a-waste-of-time-
Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market
Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved September 25, 2024, from
Cader and Miglani (1994a, January 01). Problems in marketing market research . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/problems-in-marketing-market-research-
Dent, A. E. (1993a, September 01). The best is yet to come. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-best-is-yet-to-come
Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/from-building-brands-to-building-businesses
Le Bel, J. L. (1993a, September 01). An innovative application of conjoint analysis in satisfaction research. ANA - ESOMAR. Retrieved September 25, 2024, from
Callingham and Smith (1993a, September 01). Why the drive for quality?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/why-the-drive-for-quality-
Dexter and Smith (1993a, September 01). Quality in market research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/quality-in-market-research