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From building brands to building businesses

Date of publication: September 1, 1993

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Arun Adhikari, Titoo Ahluwalia, Rama Bijapurkar

Abstract:

This paper examines the relevance of market research as a discipline to the area of business strategy; and makes the case that market research can contribute significantly, not just in the area of building brands but in the area of building businesses as well. However in order to do so, it needs to overcome some of its current limitations, which by and large, are more in the area of its mindset than its skill bag.

Arun Adhikari

Author

This is a long description of some author details.

Titoo Ahluwalia

Author

This is a long description of some author details.

Rama Bijapurkar

Author

This is a long description of some author details.

Research Papers

The challenge of developing a marketing strategy, which works in many diverse markets

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Rama Bijapurkar, Titoo Ahluwalia

 

June 15, 1991

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Citation

Bijapurkar and Ahluwalia (1991a, June 15). The challenge of developing a marketing strategy, which works in many diverse markets. ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/the-challenge-of-developing-a-marketing-strategy-which-works-in-many-diverse-markets


Research Papers

Cinderella and the pumpkin

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jean-Paul Frappa, Dominique Saint-Paul

Company: KANTAR TNS Malaysia

September 1, 1997

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Citation

Frappa and Saint-Paul (1997a, September 01). Cinderella and the pumpkin . ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/cinderella-and-the-pumpkin-


Research Papers

Understanding consumer expectations

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Rama Bijapurkar, Titoo Ahluwalia

 

September 1, 1992

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Citation

Bijapurkar and Ahluwalia (1992a, September 01). Understanding consumer expectations . ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/understanding-consumer-expectations-


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Citation

Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/understanding-consumer-expectations-