Back

From building brands to building businesses

Date of publication: September 1, 1993

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Arun Adhikari, Titoo Ahluwalia, Rama Bijapurkar

Abstract:

This paper examines the relevance of market research as a discipline to the area of business strategy; and makes the case that market research can contribute significantly, not just in the area of building brands but in the area of building businesses as well. However in order to do so, it needs to overcome some of its current limitations, which by and large, are more in the area of its mindset than its skill bag.

Arun Adhikari

Author

This is a long description of some author details.

Titoo Ahluwalia

Author

This is a long description of some author details.

Rama Bijapurkar

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Intelligent building

Catalogue: Seminar 1992: Business To Business Marketing

Author: Roberto Taranto

 

June 15, 1992

×

Citation

Taranto, R. (1992a, June 15). Intelligent building. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/intelligent-building


Research Papers

Building youth brands in a youthful country

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Dheeraj Sinha

Company: Bates CHI & Partners

April 7, 2009

×

Citation

Sinha, D. (2009a, April 07). Building youth brands in a youthful country. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/building-youth-brands-in-a-youthful-country


Research Papers

Team based brand building

Catalogue: Seminar 1994: Building Successful Brands

Authors: Leslie de Chernatony, Roger Took

 

June 15, 1994

×

Citation

de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/team-based-brand-building


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/team-based-brand-building