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Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018

Research reports

Global Market Research 2007

Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides the most comprehensive assessment yet of the sector's...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 17, 2007

Research reports

Global Market Research 2005

At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2006