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Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-state-of-the-art
Burda, H. (1972a, June 15). The marketing goals of the publisher. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-marketing-goals-of-the-publisher
Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved September 23, 2024, from