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Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media
Schmidtchen, G. (1959a, June 15). Measuring the effects of mass-communication. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication