Abstract:
Two cases study to measure the effects of the television.
This could also be of interest:
Research Papers
Measuring the impact of communication
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
 
June 15, 1959
Research Papers
Expanding the domain of the agenda-setting function of mass communication
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Maxwell E. McCombs, Henry F. Schulte
 
August 1, 1975
Research Papers
Models of mass communication for a media-rich developing society
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
 
August 1, 1975
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)