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Magazines

Research World (June 2006)

We are witnessing a media explosion worldwide and the question is: can media measurement companies run fast enough to keep up? Traditional media such as print, TV, radio, cinema and outdoor, have in recent years been joined by other platforms such as...

Catalogue: Research World 2006
Author: ESOMAR B.V.
June 1, 2006
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Citation

B.V., E. (2006a, June 01). Research World (June 2006). ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/research-world-june-2006-


Research papers

An international model for the prediction of television coverage and frequency distribution

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Robert Hulks, S. Thomas
June 15, 1980
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Citation

Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution