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Research papers

Business audience measurement (BAM) committee

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Business audience measurement (BAM) committee. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/business-audience-measurement-bam-committee