Business audience measurement (BAM) committee

Date of publication: January 1, 1990

Abstract:

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that can be used for either planning or evaluating business publication audience studies. It was prepared in response to requests for increased quality and professionalism in business media audience research.

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