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Business audience measurement (BAM) committee

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that can be used for either planning or evaluating business publication audience studies. It was prepared in response to requests for increased quality and professionalism in business media audience research.

ARF (Advertising Research Foundation) B.V.

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Research Papers

Towards full diary audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

 

June 14, 2002

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Citation

Schockaert and Robiéfroid (2002a, June 14). Towards full diary audience measurement . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/towards-full-diary-audience-measurement-


Research Papers

TV audience measurement around the world

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bill Harvey, Ken Purdye

 

May 1, 1994

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Citation

Harvey and Purdye (1994a, May 01). TV audience measurement around the world. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement-around-the-world


Research Papers

Global guidelines for television audience measurement

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Peter Menneer

 

June 15, 1998

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Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement


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Citation

B.V., A. (1990a, January 01). Business audience measurement (BAM) committee. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement