Back

Business audience measurement (BAM) committee

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that can be used for either planning or evaluating business publication audience studies. It was prepared in response to requests for increased quality and professionalism in business media audience research.

ARF (Advertising Research Foundation) B.V.

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Towards full diary audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

 

June 14, 2002

×

Citation

Schockaert and Robiéfroid (2002a, June 14). Towards full diary audience measurement . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/towards-full-diary-audience-measurement-


Research Papers

TV audience measurement around the world

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bill Harvey, Ken Purdye

 

May 1, 1994

×

Citation

Harvey and Purdye (1994a, May 01). TV audience measurement around the world. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement-around-the-world


Research Papers

Global guidelines for television audience measurement

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Peter Menneer

 

June 15, 1998

×

Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., A. (1990a, January 01). Business audience measurement (BAM) committee. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement