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Research papers

Meter-panel-data analysis and its influence on programme schedules

On April 1st 1986 the broadcasting corporation in Hessen the "Hessischer Rundfunk, HR" has changed its programme schedules for the 1st and 3rd programme, It will be shown which reasons have led to this change and the role of tv-audience research. By...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Joachim Wiedemann
June 15, 1987
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Citation

Wiedemann, J. (1987a, June 15). Meter-panel-data analysis and its influence on programme schedules. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/meter-panel-data-analysis-and-its-influence-on-programme-schedules


Research papers

Television usage in a multi-channel environment

The number of TV channels available in Europe as a whole has grown by more than a third over the last year. Not only are domestic broadcast channels spilling into neighbouring countries, but satellite and cable channels are also expanding their...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Tony Dent, Nicholas Winkfield, Sian Lloyd
June 15, 1987
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Citation

Dent, Winkfield and Lloyd (1987a, June 15). Television usage in a multi-channel environment. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/television-usage-in-a-multi-channel-environment


Research papers

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Keith Skues, Kay Brandon
June 15, 1987
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Citation

Skues and Brandon (1987a, June 15). The contribution of market research to the programme planning of an independent local radio station. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-contribution-of-market-research-to-the-programme-planning-of-an-independent-local-radio-station


Research papers

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: John Clemens
June 15, 1987
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Citation

Clemens, J. (1987a, June 15). TV measurement in a changing environment. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/tv-measurement-in-a-changing-environment


Research papers

The central Adlab experience with single source data

The AdLab Panel was set up in the Central TV area of England in September 1985 after a pilot study. By June 1987 it had been running for 21 months. The experience of the first year’s operations is contained within the attached summary paper....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: John Parfitt
June 15, 1987
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Citation

Parfitt, J. (1987a, June 15). The central Adlab experience with single source data. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-central-adlab-experience-with-single-source-data


Research papers

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Herbert Furrer
June 15, 1986
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Citation

Furrer, H. (1986a, June 15). The impact of introducing a new TV audience measurement system. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-impact-of-introducing-a-new-tv-audience-measurement-system


Research papers

The combining of two separately derived data-sets into an integrated intermedia planning system:

The discussions and planning sessions all led to the formation of a 'partnership model'. This is built up from the data acquired from separate samples using various measurement techniques. They were then merged, using a mathematical process suitable...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Jörgen Wiegand
June 15, 1986
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Citation

Wiegand, J. (1986a, June 15). The combining of two separately derived data-sets into an integrated intermedia planning system:. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-combining-of-two-separately-derived-data-sets-into-an-integrated-intermedia-planning-system-


Research papers

Competitive analysis and media planning

This paper is a contribution to the ESOMAR Seminar on competitor analysis in the pharmaceutical market. It has the intention to point at practical analysis of competitor promotion. This in itself is not new, of course, but the paper describes another...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Jan A. Schipper
February 27, 1985
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Citation

Schipper, J. A. (1985a, February 27). Competitive analysis and media planning. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/competitive-analysis-and-media-planning


Research papers

Improving the effectiveness of our media planning

The everyday activity of a media planner consists in organizing systems or combinations of means of transportation for the advertising messages toward the targets. In most other fields, such a system is considered as a good one when it : is cost...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Giovanni Fabris
June 15, 1984
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Citation

Fabris, G. (1984a, June 15). Improving the effectiveness of our media planning. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning