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Cooke and Pounds (1994a, June 15). Media research in segmented markets. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/media-research-in-segmented-markets
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier
Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/media-observer
Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/state-of-the-art-multi-media-index
Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-
Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there
Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states
Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Michitti, M. (1994a, May 01). Interactive TV. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/interactive-tv