Back

Media observer

Date of publication: June 15, 1994

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Jean-Louis Laborie, François Charton

Abstract:

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research for measuring the media Roi, and accordingly to adjust the media plan of future advertising campaigns. This paper was jointly written by TMPR in Holland, Germany and France, which have been using Media Observer for their clients for over three years.

Jean-Louis Laborie

Author

This is a long description of some author details.

François Charton

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research on Royal Navy observer recruitment

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1975

×

Citation

, C. (1975a, October 01). Qualitative research on Royal Navy observer recruitment. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-royal-navy-observer-recruitment


Research Papers

Fourth generation media planning systems

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

 

November 11, 1996

×

Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems


Research Papers

Media in life survey

Catalogue: WM3 2007

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Companies: Mediametrie, Havas Group

June 3, 2007

×

Citation

Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/media-in-life-survey


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/media-in-life-survey