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Naples, M. J. (1986a, June 15). A comprehensive view of current approaches to media research. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/a-comprehensive-view-of-current-approaches-to-media-research
Bol, J. (1985a, November 27). Strategies for analysing scanner data for publishers. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/strategies-for-analysing-scanner-data-for-publishers
Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/the-challenge-from-television
Herzog and Cruz (1985a, June 15). Country ways. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/country-ways
Fabris, G. (1984a, June 15). Improving the effectiveness of our media planning. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning
Stoppelman, B. (1984a, June 15). Unsolved problems in media planning and media research and their interaction. ANA - ESOMAR. Retrieved June 19, 2024, from
Brown, M. M. (1984a, June 15). Tailoring media research to users' needs. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/tailoring-media-research-to-users-needs
Embs, F. (1984a, June 15). The contribution of intermedia response technique to media comparison. ANA - ESOMAR. Retrieved June 19, 2024, from
Bol and Lin (1984a, June 15). Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency. ANA - ESOMAR. Retrieved June 19, 2024, from