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Tailoring media research to users' needs

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Michael M. Brown

Abstract:

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Michael M. Brown

Author

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Research Papers

Know thy customer

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Helen van der Walt

 

May 1, 1994

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Citation

van der Walt, H. (1994a, May 01). Know thy customer. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/know-thy-customer


Research Papers

Readers-per-copy revisited

Catalogue: Seminar 1988: Media And Media Research

Author: Michael M. Brown

 

June 15, 1988

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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/readers-per-copy-revisited


Research Papers

A comparison of three methods of estimating South African television audiences

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Gert Yssel

 

June 15, 1992

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Citation

Yssel, G. (1992a, June 15). A comparison of three methods of estimating South African television audiences. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences


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Citation

Brown, M. M. (1984a, June 15). Tailoring media research to users' needs. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences