Resources Library by ANA

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Ian Horritt, Joseph Brown

Company: DVL Smith Ltd

February 3, 2002

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002

Author: David Walker

February 3, 2002

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Nigel Hollis, Susan Blank

Company: KANTAR TNS Malaysia

November 1, 2000

The medium is part of the message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe,Asia and Australia. Advertising clearly plays a substantial role in the construction and...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling

Company: KANTAR TNS Malaysia

October 15, 2000

Aiming at moving targets

The paper describes the work that has been carried out to develop a method to determine the reach and frequency of public transport advertising and to support a modelling approach to calculate the media performance for specific campaigns and their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Michael Drabczynski

January 1, 2000

Introduction

Introduction to the ESOMAR Monograph "Better Research For Better Media Decisions" (vol.7) from Sheila Byfield.

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Sheila Byfield

August 1, 1999

Added value of the media mix

The paper describes three case studies of real market tests that have been carried out with GfK-BehaviorScan in Germany and France. In these tests parts of the media budget for fast moving consumer goods have been shifted from TV to print. The aim...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Christian Stahl

Company: GfK

June 15, 1999

Internet testing

This paper presents the results of the first large-scale parallel-testing program in the United States between central location (mall-intercept) and Internet interviewing. The research is significant because it demonstrates contrary to the...

Catalogue: ESOMAR Net Effects 1999

Authors: Joseph Willke, Christine Adams, Zara Girnius

Company: Nielsen

June 15, 1999

Changing the radio survey method

German radio stations began a large-scale multi-method test in 1995 in order to validate and improve radio survey methods. After five years of research experience and an investment of more than DM 2 million the Joint industry committee for media...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Henriette Hoffmann, Dieter Müller-Veeh

June 15, 1999