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Aiming at moving targets

Date of publication: January 1, 2000

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Michael Drabczynski

Abstract:

The paper describes the work that has been carried out to develop a method to determine the reach and frequency of public transport advertising and to support a modelling approach to calculate the media performance for specific campaigns and their respective booking share according to the standards of media planning processes in agencies.

Michael Drabczynski

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Citation

Drabczynski, M. (2000a, January 01). Aiming at moving targets . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/identifying-global-targets