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Research papers

How to organise and motivate middlemen

In this paper, we have tried to analyse the way in which middlemen intervene in a channel, how they are organised for competition and cooperation, how they can be motivated.

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Antoine Pillet
November 1, 1969
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Citation

Pillet, A. (1969a, November 01). How to organise and motivate middlemen. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-organise-and-motivate-middlemen