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How to organise and motivate middlemen

Date of publication: November 1, 1969

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Antoine Pillet

Abstract:

In this paper, we have tried to analyse the way in which middlemen intervene in a channel, how they are organised for competition and cooperation, how they can be motivated.

Antoine Pillet

Author

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Citation

Pillet, A. (1969a, November 01). How to organise and motivate middlemen. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-to-maximise-shelf-sales-and-profitability