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Micouleau and Ballarin (1994a, May 01). Mothers and children. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/mothers-and-children
Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/information-based-decision-making-in-pricing
Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-keys
Queen, P. (1992a, June 15). The world of the child. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-world-of-the-child
Wissing, A. (1992a, June 15). Assessing the benefits of combined weeklies and television advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/marketing-effectiveness-studies
Böcker and Hubel (1987a, October 26). Analysing family purchasing for better media planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/analysing-family-purchasing-for-better-media-planning
Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-
Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/product-purchasing-and-tv-viewing