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B.V., E. (1991a, February 01). Marketing and research today (February 1991). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-february-1991-
Forges, C. (1990a, September 01). Conformism and transformism. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/conformism-and-transformism
Forges, C. (1990a, September 01). Conformism and transformism (French). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/conformism-and-transformism-french-
Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/screening-successful-new-products-around-the-world
Meyers, Spangenberg and Verheggen (1990a, September 01). Tattoo, the development of a new product. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/tattoo-the-development-of-a-new-product
Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction
Prutton, Parfitt and Phillips (1990a, September 01). Developing a rounder tea. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/developing-a-rounder-tea
Patrick, G. L. (1990a, June 15). Identification of industrial new product opportunities through utilization of graphic stimuli. ANA - ESOMAR. Retrieved September 25, 2024, from
Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-