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Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/flip-the-coin
Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved May 28, 2024, from