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Research papers

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
June 15, 2015
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Citation

Gorti, Jain, Sexton and Sen (2015a, June 15). Measuring pricing power of a global brand in an Asian market . ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market-


Research papers

Fasten your seat belts, we are going on a digital ride

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Randall G. Emond
Company: Philips International
September 1, 2000
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Citation

Emond, R. G. (2000a, September 01). Fasten your seat belts, we are going on a digital ride. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/fasten-your-seat-belts-we-are-going-on-a-digital-ride