Fasten your seat belts, we are going on a digital ride
The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses, so will go research and planning responsibilities take on more urgency and require more production. This can only come from a re-definition of teams (virtual) and the emergence of new research and decision support role models.
- This could also be of interest