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Fasten your seat belts, we are going on a digital ride

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Company: Philips International

Author: Randall G. Emond

Abstract:

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses, so will go research and planning responsibilities take on more urgency and require more production. This can only come from a re-definition of teams (virtual) and the emergence of new research and decision support role models.

Randall G. Emond

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Emond, R. G. (2000a, September 01). Fasten your seat belts, we are going on a digital ride. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe