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Research papers

Brain lateralization and individual differences in people's reaction to mass communication

The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Niels Erik Lundsgaard, Flemming Hansen
June 15, 1981
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Citation

Lundsgaard and Hansen (1981a, June 15). Brain lateralization and individual differences in people's reaction to mass communication. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/brain-lateralization-and-individual-differences-in-people-s-reaction-to-mass-communication