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Brain lateralization and individual differences in people's reaction to mass communication

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Niels Erik Lundsgaard, Flemming Hansen

Abstract:

The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It should be possible to identify individual differences in the extent to which people rely upon left or right brain informational processing.

Niels Erik Lundsgaard

Author

This is a long description of some author details.

Flemming Hansen

Author

This is a long description of some author details.

Research Papers

Models and myths of brain lateralization

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray

 

June 15, 1984

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Citation

Lundsgaard, Hansen, Olson and Ray (1984a, June 15). Models and myths of brain lateralization. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/models-and-myths-of-brain-lateralization


Research Papers

Advertising research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Flemming Hansen

 

September 1, 1998

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Citation

Hansen, F. (1998a, September 01). Advertising research . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/advertising-research-


Research Papers

Quantifying creative contributions

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Flemming Hansen

Company: KANTAR TNS Malaysia

September 1, 1997

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Citation

Hansen, F. (1997a, September 01). Quantifying creative contributions . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/quantifying-creative-contributions-


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Citation

Lundsgaard and Hansen (1981a, June 15). Brain lateralization and individual differences in people's reaction to mass communication. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/quantifying-creative-contributions-