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Brain lateralization and individual differences in people's reaction to mass communication

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Niels Erik Lundsgaard, Flemming Hansen

Abstract:

The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It should be possible to identify individual differences in the extent to which people rely upon left or right brain informational processing.

Niels Erik Lundsgaard

Author

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Flemming Hansen

Author

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Research Papers

Models and myths of brain lateralization

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray

 

June 15, 1984

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Citation

Lundsgaard, Hansen, Olson and Ray (1984a, June 15). Models and myths of brain lateralization. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/models-and-myths-of-brain-lateralization


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Models of mass communication for a media-rich developing society

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Steven H. Chaffee, Fausto Izcaray

 

August 1, 1975

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Citation

Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society


Research Papers

Expanding the domain of the agenda-setting function of mass communication

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Maxwell E. McCombs, Henry F. Schulte

 

August 1, 1975

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Citation

McCombs and Schulte (1975a, August 01). Expanding the domain of the agenda-setting function of mass communication. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/expanding-the-domain-of-the-agenda-setting-function-of-mass-communication


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Citation

Lundsgaard and Hansen (1981a, June 15). Brain lateralization and individual differences in people's reaction to mass communication. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/expanding-the-domain-of-the-agenda-setting-function-of-mass-communication