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Research papers

The workers' evolution

This paper investigates how workplace structures throughout Europe are changing, driven by the new economic and social environment. New research amongst leading employers in the United Kingdom will help reveal how organisations are responding to the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan
September 23, 2001
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Citation

Ashby, Aumayer and Bryan (2001a, September 23). The workers' evolution . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-workers-evolution-


Research papers

Are you ready to shop on-line?

This paper is based upon the experience of the authors in researching general and specialized retailing and consumer behaviour, on related research projects in other countries and on a research program regarding the Internet Consumer, whose aim was...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Carlos Liz, Rui Almeida
June 15, 1997
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Citation

Liz and Almeida (1997a, June 15). Are you ready to shop on-line?. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/are-you-ready-to-shop-on-line-


Research papers

Taking a fresh look at old markets

Societies all over the world are changing at a rate faster than ever before, affecting virtually all levels of social, political, and economic life. Markets are going through similar processes, moving increasingly from mass products to products...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
June 15, 1992
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Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


Research papers

Marketing services in the new Europe

The whole European movement is supply- driven. It is driven by the suppliers of goods and services and it is driven by the suppliers of political and economic policies. Behind it all, of course, is the underlying assumption that all this will end up...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Martin Sorrell
June 15, 1991
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Citation

Sorrell, M. (1991a, June 15). Marketing services in the new Europe. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/marketing-services-in-the-new-europe