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Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product
Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-
, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel
Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/an-international-approach-to-data-processing-for-media-selection