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Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972
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Citation

Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/to-a-complete-marketing-information-system


Research papers

COSMOS (French)

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/cosmos-french-


Research papers

A consumer segmentation using a standardised technology

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Geoffrey M. Bickers, Gordon Haymes
June 15, 1972
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Citation

Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-consumer-segmentation-using-a-standardised-technology


Research papers

Inventory management at store level for large distributors

For many years IBM has been conducting a long-range investigation into the future of retail data processing. It was and still is our aim to design methods and techniques which will allow an automatic replenishment of the items carried in department...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: H.J. Gehrig
November 1, 1969
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Citation

Gehrig, H. (1969a, November 01). Inventory management at store level for large distributors. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/inventory-management-at-store-level-for-large-distributors


Research papers

Pre-testing

A special study consisting of a survey among 326 housewives, has shown that the friendliness effect in product tests is minimised if the method below is used: The interviewer shows three packs with the same contents, but with different code...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Johan J. M. van Tulder
June 15, 1969
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Citation

van Tulder, J. J. (1969a, June 15). Pre-testing. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/pre-testing


Research papers

A system for medium-term sales forecasts for short-lived consumer goods (German)

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
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Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods-german-


Research papers

A system for medium-term sales forecasts for short-lived consumer goods

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
×

Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods


Research papers

Reading behaviour reconsidered

It is in the interests of the advertisers and media owners to know about reading behaviour - either in relation to specific advertisements or with regard to entire media. The problem is that widely-used methods of collecting data relating to reading...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert Fletcher
June 15, 1969
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Citation

Fletcher, R. (1969a, June 15). Reading behaviour reconsidered. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/reading-behaviour-reconsidered


Research papers

Infrastructure for the collection of data without coding (French)

The swift adaptation of digital computer programs and languages to public opinion poll data processing has revolutionized the working methods of market research firms. However, while the data processing methods have undergone radical changes, the...

Catalogue: ESOMAR Congress 1968
Author: Theodore Tatarczuk
June 15, 1968
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Citation

Tatarczuk, T. (1968a, June 15). Infrastructure for the collection of data without coding (French). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/infrastructure-for-the-collection-of-data-without-coding-french-