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Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/to-a-complete-marketing-information-system
Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/cosmos-french-
Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-consumer-segmentation-using-a-standardised-technology
Gehrig, H. (1969a, November 01). Inventory management at store level for large distributors. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/inventory-management-at-store-level-for-large-distributors
van Tulder, J. J. (1969a, June 15). Pre-testing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/pre-testing
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved September 24, 2024, from
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved September 24, 2024, from