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Research papers

The market research agency of the future

The introduction of various internal and external changes in a company leads to new demands being placed on that company’s market research section. Daimler-Benz Aerospace is just one example among a large number of companies operating in the...

Catalogue: The Worldwide Internet Seminar 1998
Author: Thorsten Schwarz
June 15, 1998
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Citation

Schwarz, T. (1998a, June 15). The market research agency of the future. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/the-market-research-agency-of-the-future


Research papers

Le Pelerin

The researches conducted on the readership of LE PELERIN show clearly that the public is more traditional than French Society as a whole. But it doesn't mean that to go on living, it must not adapt itself to new ways of reading magazines or new forms...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Anne Coudreau
November 1, 1979
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Citation

Coudreau, A. (1979a, November 01). Le Pelerin. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/le-pelerin