Resources Library by ANA

Sustainability: Doomed if you do, doomed if you don't

When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Jayanth Narasimha, Maitreyee Patki, Martyn Uren

Companies: Brandscapes Worldwide, Twitter

November 2, 2020

Sustainability: Doomed if you do, doomed if you don't

When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Maitreyee Patki, Jayanth Narasimha

Company: Brandscapes Worldwide

November 2, 2020

Successful snacks and shopper insights (Spanish)

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...

Catalogue: Latin America 2017: #IN

Authors: Jorge Andrés Mendez, Juan Pablo Garcia

Company: Synapsis

June 15, 2017

Growth in global consumer markets

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

March 26, 2012

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006

Authors: Andréa Lima, Paula Luz, Richard Nelson

October 8, 2006

Dynamic package design and optimization in the Internet era

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the user can create the study, import the necessary...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah

Company: Moskowitz Jacobs Inc.

February 1, 2004

The Libresse/Nana case 1990-1993

This paper describes the strategic marketing issues facing SCA- Molnlycke's feminine hygiene business in Europe during the first years of the 1990s, a period which meant dramatic changes to the category. The aim was to create one strong Eurobrand, a...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Ola Gejervall, Mats Persson

June 15, 1996

There's no need to re-invent the wheel

The paper comprises four sections. In the first section, a description is provided of a technique used over many years. It is holistic in its approach with proven validity and reliability in product areas where aesthetic rather than functional...

Catalogue: Seminar 1995: Successful Product Engineering

Author: William Arthur Dunning

June 15, 1995

Engineering a motor car that someone really wants to buy

From the standpoint of engineering (or designing) products, the case is argued for a marketing research approach that: identifies the key needs of different target groups and sets out to match them and satisfy them, within the product offer itself,...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1995