Back

Growth in global consumer markets

Date of publication: March 26, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

Abstract:

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Jeffrey Hunter

Author

This is a long description of some author details.

Research Papers

A fresh round of drinks

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jonathan Gable, Yvan Goupil

 

March 26, 2012

×

Citation

Gable and Goupil (2012a, March 26). A fresh round of drinks. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks


Research Papers

Brand growth 2.0

Catalogue: CEE Research Forum 2014: East Connection

Authors: Richard Herbert, Oliver Koll, Raluca Raschip

Company: GfK

March 24, 2014

×

Citation

Herbert, Koll and Raschip (2014a, March 24). Brand growth 2.0. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/brand-growth-2-0-8111


Research Papers

Global research transition

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jenna Alexandre, Corrine Sandler

 

March 26, 2012

×

Citation

Alexandre and Sandler (2012a, March 26). Global research transition. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/global-research-transition


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hunter, J. (2012a, March 26). Growth in global consumer markets. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/global-research-transition