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Growth in global consumer markets

Date of publication: March 26, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

Abstract:

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Jeffrey Hunter

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Hunter, J. (2012a, March 26). Growth in global consumer markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/development-of-new-products-in-global-markets