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Successful snacks and shopper insights (Spanish)

Date of publication: June 15, 2017

Catalogue: Latin America 2017: #IN

Company:

Authors: Jorge Andrés Mendez, Juan Pablo Garcia

Abstract:

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU optimization, multipack mix reconfiguration, new image, differential execution among channels, disruptive exhibitions at POS and relevant promotions were possible thanks to the consumer and shopper insights gained from this research project.

Jorge Andrés Mendez

Author

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Juan Pablo Garcia

Author

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Research Papers

Successful snacks and shopper insights

Catalogue: Latin America 2017: #IN

Authors: Juan Pablo Garcia, Jorge Andrés Mendez

Company: Synapsis

June 15, 2017

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Citation

Garcia and Mendez (2017a, June 15). Successful snacks and shopper insights . ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-


Research Papers

Successful snacks and shopper insights

Catalogue: Congress 2017: Visionary

Authors: Juan Pablo Garcia, Jorge Andrés Mendez

Company: Synapsis

September 4, 2017

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Citation

Garcia and Mendez (2017a, September 04). Successful snacks and shopper insights. ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights


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Authors: Vincenzo Ciummo, Scott Young

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Ciummo and Young (2009a, March 04). Shopper sentiments and the environment. ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/shopper-sentiments-and-the-environment


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Citation

Mendez and Garcia (2017a, June 15). Successful snacks and shopper insights (Spanish). ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/shopper-sentiments-and-the-environment