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Successful snacks and shopper insights (Spanish)

Date of publication: June 15, 2017

Catalogue: Latin America 2017: #IN

Company:

Authors: Jorge Andrés Mendez, Juan Pablo Garcia

Abstract:

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU optimization, multipack mix reconfiguration, new image, differential execution among channels, disruptive exhibitions at POS and relevant promotions were possible thanks to the consumer and shopper insights gained from this research project.

Jorge Andrés Mendez

Author

This is a long description of some author details.

Juan Pablo Garcia

Author

This is a long description of some author details.

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Citation

Mendez and Garcia (2017a, June 15). Successful snacks and shopper insights (Spanish). ANA - ESOMAR. Retrieved July 26, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-spanish-