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Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into choc ices. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-choc-ices


Research reports

Walnut Whip attitude research

The general objectives of this research were toupdate knowledge about attitudes to Walnut Whip,covering price, advertising, and packaging. The research was required to ascertain current attitudesto the brand and to identify the reasons for anyrecent...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Walnut Whip attitude research. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/walnut-whip-attitude-research


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

Interim report on qualitative research on sea-salt

Consideration is being given to the marketing ofsea-salt (imported from France) under the Cerebosname. This would necessarily be a premium-pricedproduct.Research was requireda to examine the general attitudes towardssalt as it is known and used with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Interim report on qualitative research on sea-salt. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/interim-report-on-qualitative-research-on-sea-salt


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica


Research reports

Benson & Hedges gold pack research

This research was undertaken to explore smokers' attitudes towards pack designs for Benson & Hedges brands as a whole. The general objective was to establish whether it is desirable for all Benson & Hedges brands to be presented as a house...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Benson & Hedges gold pack research. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/benson-hedges-gold-pack-research


Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


Research reports

Study on English Tools Ltd.

Rowlinson Broughton (Manchester)Ltd. and Conran Design Group have evolved a new corporate identity for English Tools Ltd. It is intended to use the name Bulldog for the contractual and garden tools area and the Parkes name for a range of agricultural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1971
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Citation

, C. (1971a, May 02). Study on English Tools Ltd. . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/study-on-english-tools-ltd-