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Research papers

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pietro Gennaro
November 1, 1968
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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-case-of-alimentare-emiliana


Research papers

Pack-size rates of purchasing

The present paper describes new relationships which are in fact mostly very simple: Certain rates of buying are more or less constant across different brands and pack-sizes, and this holds for different product fields and for different lengths of...

Catalogue: ESOMAR Congress 1968
Author: Andrew S. C. Ehrenberg
June 15, 1968
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Citation

Ehrenberg, A. S. (1968a, June 15). Pack-size rates of purchasing. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/pack-size-rates-of-purchasing