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The case of Alimentare Emiliana

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pietro Gennaro

Abstract:

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be promising.

Pietro Gennaro

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Research Papers

The role of marketing research in planning company development

Catalogue: ESOMAR Congress 1964

Author: Domenico d'Angelo

 

June 15, 1964

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Citation

d'Angelo, D. (1964a, June 15). The role of marketing research in planning company development. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-planning-company-development


Research Papers

The logic of models in market research

Catalogue: The European Marketing Research Review 1966

Author: Pietro Gennaro

 

August 1, 1966

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Citation

Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-logic-of-models-in-market-research


Research Papers

The price formation method for medicinal specialties used in Italy

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

 

June 15, 1987

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Citation

Loreti and Racco (1987a, June 15). The price formation method for medicinal specialties used in Italy. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-price-formation-method-for-medicinal-specialties-used-in-italy


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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-price-formation-method-for-medicinal-specialties-used-in-italy