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The case of Alimentare Emiliana

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pietro Gennaro

Abstract:

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be promising.

Pietro Gennaro

Author

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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/the-case-of-alimentare-emiliana