Resources Library by ANA

Web 2.0 and panels

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, or to dedicated enthusiasts and semi-professional...

Catalogue: Panel Research 2006

Author: Mike Cooke

Company: GfK

October 8, 2006

Building online multi-cultural opinion communities

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

Catalogue: Panel Research 2006

Authors: Claudia Feler, Adriana Rocha

Company: eCGlobal Solutions

October 8, 2006

Data convergence

The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Andrew Czarnowski, Judith Passingham

Company: KANTAR TNS Malaysia

April 17, 2005

Research World (October 2004)

Professionals estimate that, by now, over 80% of Internet research is done by using panels, about 10% is done through pop-up surveys and 10% by other methodologies. Considering its increasing significance, it is of vital importance to both users of...

Catalogue: Research World 2004

Author: ESOMAR B.V.

October 1, 2004

Walking the path

At the ARF/ESOMAR WAM Conference 2002, Initiative Media and MIT introduced the expression as a conceptual model of understanding the complex relationship between advertising message delivery, media channels, and audience engagement. In a dynamic...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Alex Chisholm, David Ernst, Stacey Lynn Koerner, Henry Jenkins, Sangita Shresthova, Brian Theisen

June 17, 2003

Latest developments on the portable people meter

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers’ exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, television, cable and...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Robert H. Patchen, Brian Harris-Kojetin

Company: Nielsen

April 1, 2001

Compatible or not?

How frequently and within which programme environment would a young woman aged between 20 and 25 years, highly committed to social justice and environmental conservation, with 1 child and her studies not yet fully completed and with a passion for...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Michael Darkow

Company: GfK

June 15, 1996

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1995

The application of panel methodology to research on mobility

The panel is a research method frequently applied to surveys on fast moving consumer goods and media; consumption, exposure to advertising and purchasing behavior are measured in relation to the marketing mix of products. The panel uses methodologies...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Authors: Vittorio Bossi, Carlo Moroni

June 15, 1994