Web 2.0 and panels

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Company: GfK Group

Author: Mike Cooke

Abstract:

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, or to dedicated enthusiasts and semi-professional web builders. The authors argue that a number of the key aspects of Web 2.0 will impact the way we conduct panel research and on the way we communicate with our respondents. This paper, based on a major research case study in the governmental sector, explores the opportunities that Web 2.0 creates for panel researchers.

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