Back

Marketing and research today (November 1995)

Date of publication: November 1, 1995

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

Abstract:

Mediametrie conducted a panel in January-February 1993 called 75,000. The role of the panel was to compare recall and diary methods, as well as the main audience results. The first paper in the current issue explains how these methods differ and yet complement each other in the French market.

  • PDF
  • This could also be of interest
An example of government use of public opinion polls to improve troop community relations Authors: James Thayer
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees