Abstract:
Mediametrie conducted a panel in January-February 1993 called 75,000. The role of the panel was to compare recall and diary methods, as well as the main audience results. The first paper in the current issue explains how these methods differ and yet complement each other in the French market.
This could also be of interest:
Magazines
Marketing and research today (November 1997)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
November 1, 1997
Magazines
Marketing and research today (May 1995)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
May 1, 1995
Magazines
Marketing and research today (November 1991)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
November 1, 1991
