Marketing and research today (November 1995)

Date of publication: November 1, 1995

Author: ESOMAR B.V.

Abstract:

Mediametrie conducted a panel in January-February 1993 called 75,000. The role of the panel was to compare recall and diary methods, as well as the main audience results. The first paper in the current issue explains how these methods differ and yet complement each other in the French market.

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