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Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
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Citation

Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/how-to-build-brands-post-covid-by-fulfilling-the-consumer-s-quest-for-meaning


Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Videos

Virtually happy

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right...

Catalogue: Insights Festival 2020
Author: Stephanie Davies
Company: Laughology
September 14, 2020
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Citation

Davies, S. (2020a, September 14). Virtually happy. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/virtually-happy


Research papers

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Hans L. Zetterberg
September 1, 1998
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Citation

Zetterberg, H. L. (1998a, September 01). Cultural values in market and opinion research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/cultural-values-in-market-and-opinion-research


Research papers

The everyday-life-approach as a new research perspective in opinion and marketing research

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
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Citation

Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-everyday-life-approach-as-a-new-research-perspective-in-opinion-and-marketing-research