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Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Rose, J. (1994a, June 15). Efficient consumer response. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/efficient-consumer-response
Bowditch, A. J. (1994a, June 01). We're out of the trenches. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/we-re-out-of-the-trenches
McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market