Abstract:

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products currently used for the treatment of asthma, and to gain some measure of the value they would place on a new product, not yet available. Because the product concerned has not yet been launched, neither the product nor its manufacturer can be revealed, but we would like to thank the manufacturer for allowing the data to be used as a basis for this paper.