Back

General practitioners' price awareness in the asthma market

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Christine McCann

Abstract:

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products currently used for the treatment of asthma, and to gain some measure of the value they would place on a new product, not yet available. Because the product concerned has not yet been launched, neither the product nor its manufacturer can be revealed, but we would like to thank the manufacturer for allowing the data to be used as a basis for this paper.

Christine McCann

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Price sensitivity analysis in the UK pharmaceutical market

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Richard Dajda, David Owen

Company: KANTAR TNS Malaysia

June 15, 1987

×

Citation

Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market


Research Papers

Price policy and price research (magazines)

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: G. Gutjahr

 

June 15, 1972

×

Citation

Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/price-policy-and-price-research-magazines-


Research Papers

Thresholds in brand awareness

Catalogue: ESOMAR Congress 1987

Authors: Gilles Laurent, Jean-Nöel Kapferer

Company: IFOP

September 1, 1987

×

Citation

Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness