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Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/test-marketing
de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved June 11, 2024, from
Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English). ANA - ESOMAR. Retrieved June 11, 2024, from
Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing
Wilkins, L. (1966a, August 01). Some unusual sampling experiences in human systems problems. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/some-unusual-sampling-experiences-in-human-systems-problems
Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved June 11, 2024, from
Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research
Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-
Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved June 11, 2024, from