Resources Library by ANA

Integrated research

The emergence of the project of integrated research in the socialist countries is closely linked to multilateral cooperation between the CMEA countries, and to the urgent need to improve the management control and planning activities of the bearers...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Miroslav Holda

September 1, 1974

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Carlo Erminero, L. Rubini

Company: Demoskopea

June 15, 1974

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: A. J. B. White, Michael St. C. Hannah

June 15, 1974

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Sugar's comment on the paper "How to operate the finance of a research company" by C. de Koning and P. van Turennout.

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: M. l. Sugar

May 1, 1974

The marketing mix of retailing firms and its strategic and research problems

In order to know the real mechanics of distributive structures, and particularly of their evolution, it is first necessary to identify and analyse the functions they have to fulfil and the way in which they are (or are not) fulfilled. Every retailing...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Giancarlo Ravazzi

April 1, 1974

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: John Z. Kracmar

April 1, 1974

Problems of quota definition for non-random surveys

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Marc Deroo

Company: KANTAR TNS Malaysia

October 1, 1973

Communications between the supplier and the buyer of research

The purpose of this paper is to argue that the supplier and the buyer of research should and can communicate with each other. This argument is developed with fieldwork, sampling and questionnaire particularly in mind. As background to this argument,...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Peter Tyler

October 1, 1973

Problems of quota definition for non-random surveys (French)

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Marc Deroo

Company: KANTAR TNS Malaysia

October 1, 1973