Abstract:
The emergence of the project of integrated research in the socialist countries is closely linked to multilateral cooperation between the CMEA countries, and to the urgent need to improve the management control and planning activities of the bearers of external economic relations in those countries. Essentially, integrated research is an analogy of Western multi-country research, but its practical shape and theoretical justification are the result of the specific socio-economic climate conducive to its application in the socialist countries. The author describes both the obstacles and the stimuli to the application of integrated research, without analysing any of them in detail.
This could also be of interest:
Research Papers
Integrated marketing communications
Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Susan Baker, Helen Mitchell
 
November 1, 2000
Research Papers
A new concept of integrated electronic audience research
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1998
Research Papers
Integrated customer intelligence
Catalogue: ESOMAR Conference on Financial Services 2005
Authors: David Laffin, John Marinopoulos
Company: Roy Morgan Research Pty Ltd
February 1, 2005
