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Research papers

Extracting consumer insights from search engine queries

We can learn from people’s search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier
Company: KOS Research
June 17, 2014
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Citation

Oettgen, Chollet and Saulnier (2014a, June 17). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries-8311


Videos

Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet
Company: KOS Research
June 15, 2014
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Citation

Oettgen, Saulnier and Chollet (2014a, June 15). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries


Magazines

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006
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Citation

B.V., E. (2006a, September 01). Research World (September 2006). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-world-september-2006-


Research papers

Analyzing and forecasting world markets

Assessing the size and nature of national, regional and global markets for specific products has become both simpler and more difficult in the past twenty-five years. Compared to earlier large information gaps, many data points are now available....

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Andrew C. Gross, W. Benoy Joseph
September 1, 1997
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Citation

Gross and Joseph (1997a, September 01). Analyzing and forecasting world markets . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/analyzing-and-forecasting-world-markets--5076


Research papers

Internationalisation of qualitative research

This paper reports on a series of projects conducted in Europe, the U.S, the Middle and Far East, designed to explore the practicalities and benefits of standardising International Qualitative research. The problems facing standardisation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1990
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Citation

Cooper, P. (1990a, September 01). Internationalisation of qualitative research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/internationalisation-of-qualitative-research